I generated leads for the world's biggest brands. Now I generate them for yours.
Seven years generating real leads and sales for brands like IKEA, Unilever, NAB, Lego, Audi and Asahi at major advertising agencies. Toolbox Leads brings that same lead-generation discipline — websites, Facebook & Instagram ads, Google SEO and local search — directly to Sydney tradies and small businesses. No account managers, no juniors learning on your budget.
Agency-trained on campaigns for
Why it matters
It's ultimately about getting you more business.
More calls. More quotes booked. More jobs on the board — so you can spend less time on marketing and more time doing the work you're actually good at.
Seven years generating real leads for the world's biggest brands.
Hi, I'm Joshua Haughton — the person behind Toolbox Leads. I've spent 7+ years at some of the biggest advertising agencies in the world, generating real leads and sales for brands including IKEA, Ferrero, Unilever, NAB, Lego, MG, BYD, Audi, Asahi, Lion, Campari, Audible and Suncorp.
Toolbox Leads is me bringing that same professional advertising approach directly to local Sydney businesses — no account managers, no rotating juniors, no watered-down strategy. When you work with Toolbox Leads, you work with me, directly, from strategy through to execution.
Real agency training
Global-brand campaign experience, applied to your business.
Sydney-based
Based in Coogee, servicing businesses across all of Sydney.
One point of contact
You always deal directly with me, not a rotating account team.
Plain-English pricing
Clear pricing up front, no confusing agency jargon.
The discipline carries over. The playbook doesn't.
For 7+ years I worked at some of the biggest agencies in the world, across retail, FMCG, banking, automotive and drinks — where every campaign gets researched, tested and picked apart before it goes anywhere near a customer.
That doesn't mean running your business the way IKEA runs theirs — that would be the wrong lesson to take from any of it. What carries over is the discipline behind the work: how a campaign gets planned, tested and judged before more money goes into it, applied to what your business actually needs.
In practice, that means starting with your outcome and working backwards — building the campaign, page or profile that actually gets you there, then cutting what isn't working and doubling down on what is, so every dollar has the best possible chance of turning into a customer. It's relentless, deliberate optimisation toward that outcome, not a campaign set up once and left alone.
Retail & homewares
IKEA
Toys & family
Lego
FMCG
Unilever · Ferrero
Banking & insurance
NAB · Suncorp
Automotive
Audi · MG · BYD
Drinks
Asahi · Lion · Campari
Media & entertainment
Audible
What that changes, day to day.
None of this is exotic — it's just what proper account handling looks like. It's also where most tradie and small-business marketing quietly falls down.
Common
A small budget split across five audiences and three campaigns, so none of them ever gathers enough data to tell you anything.
How I run it
Audience research and targeting strategy first, then a deliberately narrow test built to produce a clear answer.
Common
A campaign written off after four days because the first numbers looked ugly.
How I run it
Campaigns are judged on 4–8 weeks of data — long enough to optimise on evidence instead of noise.
Common
Leads arriving with no way to tell which ad, page or search actually brought them in.
How I run it
Tracking set up properly before launch, so what's working is a matter of record rather than opinion.
Common
Ad spend and management fees blurred into one invoice, inside an ad account somebody else controls.
How I run it
Ad spend goes straight to Meta or Google from an account you own. My management fee is separate, and quoted up front.
Common
A reporting dashboard you never log into, or a monthly export of numbers with nobody interpreting them.
How I run it
Monthly reporting direct from me — what was done, what it produced, and what's next, in plain English.
Common
A junior learning on your budget, while the senior who pitched you quietly moves to a bigger account.
How I run it
The person who worked on those brand campaigns is the person running yours, from strategy through to execution.
The right tools, one toolbox.
Every service below runs on the same targeting, creative and reporting discipline used on global campaigns — scaled to a size and budget that makes sense for a tradie or local business.
Website Design & Build
A fast, mobile-first website built to turn visitors into calls, messages and quote requests — not just look nice.
From $400 one-off
See details →Website Care
Ongoing updates, backups, security monitoring and small content edits, so your site stays fast, safe and current.
$100 / month
See details →Facebook & Instagram Ads
Targeting, creative and campaign management built with real advertising-agency method, aimed squarely at local leads.
$400–$800 / month
See details →Google SEO & Content
On-page SEO, keyword-led content and technical fixes to help your site actually show up when locals search.
$300 / month
See details →Local Search & Google Business
Google Business Profile setup and optimisation so you show up in the map pack when nearby customers search.
$300 one-off
See details →The All-In Package
Website care, Facebook & Instagram ads, Google SEO & content and local search & Google Business Profile setup — run together as one system, with one point of contact.
- Ongoing website care & updates
- Facebook & Instagram ads management
- Google SEO & content
- Local search & Google Business Profile setup (one-off)
- Monthly reporting, direct with me
All-In Package
$999/mo
Management fee. Ad spend paid directly to Meta/Google is separate.
Get StartedPrefer just one service? Every service above is also available on its own.
Four steps, no runaround.
Free chat
Tell me about your business, your goals and what's not working right now.
Simple proposal
A clear plan and pricing, in plain English — no jargon, no surprises.
Setup & launch
Your website, ads and/or SEO get built and go live, run by me directly.
Ongoing growth
Monthly reporting and optimisation, so results keep improving over time.
Not sure where to start? I'll tell you, for free.
Send me your website and I'll personally review it — speed, mobile experience, SEO basics and Google Business Profile — and send back a short, honest audit within 2 business days. No bots, no auto-generated report.
Questions, answered plainly.
Straight-talking marketing advice.
Facebook & Instagram Ads for Local Sydney Businesses: A Simple Budget Guide
How much you actually need to spend to see real leads, without wasting money finding out.
Local SEOGoogle Business Profile Checklist: 10 Things Every Local Business Should Fix Today
The free, ten-minute fixes most Sydney small businesses are missing.
SEOWhy Local SEO Matters More Than Ever for Small Sydney Businesses
Why "ranking on Google" is really about ranking in your own suburb.
Let's talk about your business.
Tell me a bit about what you're after and I'll come back to you personally — usually within a business day.